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CNN, MTV encourage tune-in on New Year’s Eve with virtual mobile rewards
CNN and MTV tap GetGlueWhether they are spending the last moments of 2010 celebrating at a party, relaxing at home or freezing in New York’s Times Square, users of mobile social network GetGlue can...
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Why are marketers not tying mobile commerce into TV campaigns?
Mobile has proved itself to be television’s new best friend for marketers. However, not many broadcasters and advertisers are incorporating commerce into their initiatives, which could be a missed...
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